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Rural Ambitions
Rural Ambitions

Rural Ambitions

Rural Ambitions provide entrepreneurial consultancy advice to family businesses in the rural community, to help traditional estates and farms develop into resilient and diverse businesses. Drawing on MBA and urban place making talent, we strive to create customer facing, innovative places in the rural landscape that anticipate changing trends in order that they remain relevant and engaging. 

Rural Placemaking is our unique proposition to the market. It is the understanding that we can be editors of the places we own. We can invite the businesses that inspire us and that share our values to become our trading partners. Placemaking is the reinterpretation of footpaths and cycle routes through woods and along river banks to create a natural, energetic footfall from one estate business to the next. In a world where what the market values is changing more rapidly than any of us can remember, placemaking is being alive to the opportunities and threats that this brings, and helping our clients adapt their businesses to thrive in these turbulent times. 

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Related Articles

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Why is social value important for land and property?

Why is social value important for land and property?

Social value is a concept used to measure the impact that property and places can have on communities and the wellbeing of people who live, work and visit them. It is one of the three main pillars of the Environmental, Social and Governance (ESG) standards used by companies and organisations as a framework to ensure […]
  • Managing Estates & Land
  • Sustainability
22.09.2023
1 min
Land Business Update | Week Commencing 18th September 2023

Land Business Update | Week Commencing 18th September 2023

Farming SFI accelerated payments in 2023 With the SFI 2023 now open for applications, Defra has announced that farmers with an agreement that starts in 2023 will receive an ‘accelerated payment’ of 25% of the value of their agreement within the first month.  If you are thinking about entering into a SFI agreement and would […]
  • Farming
  • Land Business Update
22.09.2023
6 mins
Sustainable Farming Incentive (SFI) 2023 details launched

Sustainable Farming Incentive (SFI) 2023 details launched

The government has formally opened the full version of the 2023 Sustainable Farming Incentive (SFI) for England. The headlines are that SFI 2023 is bigger, more flexible and should be easier to apply for. With 23 actions available, it covers existing themes like soil health and moorland, and introduces new actions on hedgerows, integrated pest […]
  • Farming
  • Environmental schemes
18.09.2023
5 mins
Land Business Update | Week Commencing 4th September 2023

Land Business Update | Week Commencing 4th September 2023

Farming Sustainable Farming Incentive scheme (SFI 2023) open for applications from 18th September (England) The scheme includes 23 sets of actions that land managers can take, including on soil health, moorlands, hedgerows, integrated pest management, farmland wildlife, buffer strips and low input grassland.  Please contact our farming team if you would like to discuss what […]
  • Research
  • Land Business Update
07.09.2023
7 mins

Related Publications

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An introduction to regenerative agriculture

You don’t have to look very far in the food and farming community now before you come across a reference to ‘regenerative agriculture’. Farmers are looking at their systems with fresh eyes, food manufacturers and retailers are refocused on the methods by which the products they sell impact the environment and investors in food and […]

  • Farming
  • Soil
  • Sustainable Farming
Leo Page

Leo Page

English Estates & Farmland Market Review | Summer 2023

The average value of arable land in England reached a new record high of £11,100/acre during the first half of 2023. Our Farmland Database, which records the details of all farms, estates and blocks of publicly marketed farmland over 100 acres, shows the average value of arable land rose by 2% during the first six […]

  • Estates & Farms Agency
  • Farmland values and investment
Matthew Sudlow

Matthew Sudlow

Future Farming and Countryside Programme for England poster

As more grants and schemes are being developed and launched by Defra during this Agricultural Transition Period, it can be difficult staying up-to-date. To help, we have updated our poster summarising the agricultural and rural grant schemes currently available in England. The main updates are set out below. Enhanced version of the Countryside Stewardship Scheme […]

  • Farming
  • Grants
  • Farming Update
Jason Beedell

Jason Beedell

Basic Payment Facts – England 2023

Basic Payments Facts 2023 is the latest version of our popular, pocket-sized summary of the main rules of the Basic Payment Scheme (BPS) in England and an overview of the new and developing support schemes. After 8 years, in its current form, this is the final year of BPS as we know it. However, 2023 […]

  • Farming
  • Basic Payment Scheme
  • Grants
Andrew Atkinson

Andrew Atkinson

Speak to the team

Nick Robinson
Commercial Placemaking & Masterplanning
London city

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