Keeping abreast of trends in markets and demographics is key to running successful rural businesses. Whether it is looking for diversification opportunities, investing in the latest technological advances such as vertical farming or considering environmental change and how rural businesses can contribute positively to society. Our specialist team, called Rural Ambitions, helps businesses convert these trends into valuable knowledge to start or develop successful businesses.
Future Trends
Articles and Publications
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27.10.2020Halloween has become big business in the UK. In terms of consumer spending, this seasonal event has become one of the biggest dates in the calendar, only eclipsed by Christmas and Easter. There is nothing more synonymous with Halloween than a pumpkin and there are now an estimated 15m pumpkins grown in the UK each […]4 mins
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23.09.2020Strutt & Parker is delighted to announce a collaboration with leading environmental economists Economics for the Environment Consultancy (eftec) to help rural landowners enhance and unlock the potential of their natural capital assets. Strutt & Parker worked with eftec last year to produce one of the first natural capital accounts of its kind for a […]4 mins
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21.08.2020The Environment Land Management System (ELMS) will form the basis of agricultural policy in England, replacing direct payments made through the Basic Payment Scheme (BPS) with an environmental scheme paying public money for public goods. Work on the design of ELMS is well under way, and involves a process of Pioneers, tests and trials and […]1 min
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28.05.2020What is the National Food Strategy? It’s the first major review of the nation’s food system in 75 years and will shape a government White Paper, setting the ‘field-to-fork’ agenda for the coming decades. How much of an issue is the disconnect between our largely urban society and those who produce food? The differences between urban and […]3 mins
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21.05.2020Strutt & Parker is delighted to announce that it will be one of the founding business service partners of the new National Innovation Centre for Rural Enterprise (NICRE). The Centre plans to undertake research and knowledge exchange to support resilience and innovation among rural firms, unlocking the untapped potential of rural economies across the UK. […]2 mins
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13.05.2020Work on peatland restoration projects may have stopped across the UK but the clear long-term commitment to peatland restoration by both the UK and Scottish governments is a welcome boost. The UK Peatland Strategy, published in 2018, aims to deliver 2m hectares of peatland in good condition, under restoration or being sustainably managed by 2040. […]3 mins
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10.03.2020For almost 30 years, the Allerton Project has been exploring how to combine productive agriculture with wildlife and environmental improvements. With farming at a crossroads, what lessons can it offer about the route to sustainable intensification? Farmers are under more pressure than ever to raise their environmental performance and deliver public goods to access government […]5 mins
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27.02.2020Defra has published a progress update on the implementation of its new farming policy for farmers in England and a discussion document outlining its latest thinking on the rollout of the Environmental Land Management System (ELMS). The key points from Defra’s update for farmers and landowners are as follows: 1. Confirmation that direct payments will […]4 mins
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28.01.2020Understanding shifting demographics and consumer behaviour has never been more important, as rural estates look to diversification opportunities to generate new income and reduce risk. Strutt & Parker experts identify six themes and the opportunities they could bring. The experience matters Consumers are seeking ‘experiences’, so estate owners and retailers are understanding they need to […]7 mins
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15.01.2020How best to measure, enhance and monetise natural capital is a challenge facing many rural estates. We highlight how Strutt & Parker is working with Clifton Castle Estate to provide some answers. ‘Shining a spotlight,’ is how Nick Downshire describes a new research report that focuses on his family estate’s natural capital. The document, a […]4 mins
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08.01.2020Climate change and agriculture are inextricably linked, so how will landowners meet the challenge of low-carbon, environmentally-friendly farming and still thrive? Farmers and land managers are on the front line in more ways than one when it comes to dealing with climate change. In tandem with the challenges that extreme weather events, such as heatwaves […]6 mins
Speak to the Future Trends team
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Andrew AitchisonDirectorScotland
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James FarrellHead of RuralNorth
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Ralph CrathorneSenior DirectorSouth East & East
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Ed Mansel LewisDirectorSouth East & East
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Andrew AitchisonDirectorScotland
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James FarrellHead of RuralNorth
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Ralph CrathorneSenior DirectorSouth East & East
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Ed Mansel LewisDirectorSouth East & East
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